A NAME is the FOUNDATION  of your business… 

If you’re about to start a business, you’ve probably been brainstorming for the PERFECT NAME.

Here are a few tips to help you name your business and make sure it’s LEGALLY yours to use:


1. Ask yourself what’s the first thing you want a customer to think about with regard to your business?

Is it playful, academic, edgy, professional or friendly. Knowing this, sets the tone!



For example, a potential customer will automatically know what ‘BARNEY'S BREAKFAST’ or ‘TAYLOR AUTOMOTIVE’ is all about as opposed to just “BARNEY'S” or “TAYLOR'S.”

3. Simple is strong. The BEST company names are easy to spell, pronounce, and remember. 


4. Be mindful of language/cultural pitfalls. A business name like “Get Nailed” may not be the ideal name for a carpenter.

The best way to avoid creating an embarrassing or damaging brand situation is to test your name on your target audiences; they may see something you missed.


5. Make sure your name is available to use.

You can easily check availability by doing a corporate name search with your state. Here's the link for Tennessee Businesses.

You can also reserve your business name. It is also smart to do a Trademark search application tool to see if the name is available in all 50 states (you can see if anyone else has registered for, received or abandoned a trademark for your proposed name).


Now that you have choosen the perect name for your business, you MUST protect that name.

If you are serious about protecting your brand and making sure no one else can use your business name, you’ll need to file for a Trademark.

Picking a name can be one of the most exciting and important things you do for your business. Take your time, follow your gut, and then make sure you register your name to keep it yours for years to come. And keep in mind that filing a DBA or trademark is just a way to register your name; you’ll still need to look into whatever business licenses or permits you may need to actually conduct business within a state or county.

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